Based in the United States, with offices in USA (Miami - New York) and Cyprus, Laura Neroulias Bisiotis created LΩRA PR bringing two decades of experience and dedication to the world of 360-degree marketing, networking and consultancy. Focusing on, Non-Profit, Celebrities & Events, Food & Beverage, Hospitality & Tourism, Real Estate & Development, Fashion & Accessories, Home & Design, Law, Technology, and all things Hellenic, Cypriot, & Lifestyle, LΩRA is about the value of relationships and her clients' needs, which each have their individual approach.
Laura Neroulias Bisiotis is a goal-oriented individual with strong leadership capabilities and team playing expertise. She has spent two decades working with an eclectic rolodex of lifestyle clients; developing strategic public relations plans and campaigns, negotiating budgets and marketing deals, working with celebrities, curating creative partnerships within various industries, and has taken on any digital or social media challenge.
From corporate big labels to small business operations, Laura has worked with, The Ritz-Carlton, Hilton, Marriott, The Kardashians, Paris Hilton, The CB Concepts with Chef Christos Bisiotis, Costa Navarino, 1 Hotels, The Snow Lodge (Aspen), Chip City Cookies, Stray Dog Wild Gin, Booking.com, MR CHOW, New York Fashion Week, Miami Fashion Week (CFDA), Kipling, New Balance, Forever21, Lacoste, Tequila Travesuras, Vera Wang, Margaret Josephs' Macbeth Collection, Cynthia Rowley, Russell Simmons' Argyleculture, Nicole Richie's House of Harlow 1960, BurgerFi, Brickell City Centre, MILA Miami, Zuma Miami, Bal Harbour Shops, Meraki Greek Bistro, Ulla Johnson, LIQS Cocktail Co., Art Basel Miami, Cyprus Chamber of Commerce and Industry (CCCI, based in Nicosia, Cyprus), and more.
For her clients, she is a friend and partner. Providing overall branding and business growth guidance, as well as sound leadership and strategic marketing direction for her clients , Laura has a track record of successfully working with fashion brands, opening restaurants, launching new hotel concepts and real estate developments, conceptualizing and executing corporate events, all things Fashion week (front of house to back of house logistics), generating continuous awareness for her clients, being a problem solver, and always working side-by-side her team to determine the right partnerships and path for expansion.
Her bread and butter is catering to the specifics of what each of her clients' goals are. There is no cookie cutter, copy-paste approaches or plans. Depending on needs and objectives, Laura has the expertise to make an individual or a company into a brand.
Over the years, Laura has managed fundraisers for Saint Basil Academy, a national not-for-profit philanthropic center for children and young adults in need located in Garrison, NY, as well as the Cyprus Children’s Fund, a non-profit that provides help to generationally affected refugees, enclaved children, and those struggling with economic and medical challenges. She has also lead U.S. press relations for Marketing Greece, a non-profit organization founded in 2013 established to promote tourism in Greece.
Present day, she continues her non-profit work, leading all re-branding & marketing efforts for the Greek Children's Fund, a 501(c)(3) non-profit organization dedicated to providing financial assistance towards the daily, non-medical needs of children of Hellenic & Cypriot descent and their families who suffer from cancer and life-threatening illnesses for the last 40 years.
Laura volunteers her time within several platforms and has served for many years on the Board of the Cyprus-U.S. Chamber of Commerce, where she was the Founding President of the Cypriot Young Professionals organization in 2013 (a role that combined her love of connecting business professionals together, developing impactful programs for members and creating mentorship and global networking opportunities). She is the Founder of Greeks in South Florida which promotes Hellenism between Miami, Broward and Palm Beach Counties, is a member of the Hellenic Professional Women, as well as the Daughters of Penelope, and to this day, continues to be a published author and a speaking head within several Greek & Cypriot-focused media outlets.
Let me build out and execute a strong communications strategy that incorporates consistent messaging, well-targeted media, newsworthy pitches, feature story opportunities and goals specifically fit for you.
Connections are key. Whether you need influence from a celebrity, social media starlet or within the industry/investor world, I will create an influential strategy that will identify those who have the right pull and will meet your needs.
There are tons of accolades out there. Which ones are applicable for you, or company? You will be up to date on award news, categories, submissions, deadlines, judges, galas, events and announcements.
The right partners can bring the right audiences to you. I'll present creative ideations that will open the door to new avenues, reinforce messaging, and/or strengthen your identity. From brainstorming & outreach to negotiations & execution.
A 360-degree marketing plan should include a social media strategy that bridges your brand's digital gap to ensure everything is connected and cohesive. What channels work best for your business and goals? Instagram? LinkedIn? Let's discuss.
How are your website analytics? Where do you get the most traffic from? Do you really need a blog? Should you consider having a podcast? Would an e-newsletter be beneficial? Let me help you identify your digital needs outside the social media world.
I have conceptualized and executed charity fundraisers, massive events (NYFW, Art Basel), corporate gatherings (real estate launches, restaurant openings), and small scale, intimate conversations (press previews, desksides, invite only panel discussions), and more.
Consultancy allows flexibility in anything a client needs in terms of branding, strategy, auditing, and analytics. The end game is to prioritize and work with what my client's needs are.
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