While marketing teams and agencies are usually focused on implementation and execution, consultancy allows flexibility in anything a client needs in terms of branding, business development, strategy, auditing, and analytics.
A strong communications and media relations strategy must incorporate consistent messaging, well-targeted media lists, newsworthy pitches, compelling content and measurable goals.
Leveraging creative ideations and creating successful partnerships with brands, companies and influencers can boost ROI and brand awareness among new audiences.
Connecting and connections are key. Whether the influence is digital or industry related, influencer marketing is a strategy that identifies people who have a strong pull on a brand's industry or target audience.
Laura Neroulias is a goal-oriented individual with strong leadership capabilities and team playing expertise. She has spent years working with and at the most sought out public relations agencies and lifestyle clients in the world; developing public relations strategies, creating campaigns, negotiating budgets and marketing deals, working with celebrities and curating creative partnerships within various industries that include hospitality, real estate, food & beverage, fashion, and of course Hellenic and philanthropic.
Generally, she provides overall branding and business growth guidance, sound leadership and strategic marketing direction for small business owners to corporate clients. Laura has a track record of successfully launching new hotel concepts and real estate developments, generating continuous awareness for her clients, being a strategic partner in problem solving, and always works side-by-side her team to determine the right partners and path for expansion.
Laura believes that, “by connecting, we create a kinder world.” She values relationships, is flexible with her approach to ensure goals are being met, and truly believes in partnerships for the long-haul.
Hellenic and philanthropic initiatives are very near and dear to her heart. Over the years, she has lead events and fundraised for Saint Basil Academy (a residential school for at-risk students run by the Greek Orthodox Archdiocese of America located in Garrison, NY) and the Cyprus Children’s Fund (a 501(C)(3) tax exempt, non-profit organization that provides help not only to generationally affected refugees and enclaved children, but also to children that come from families struggling with economic and medical challenges).
To this day, she continues to be a published author and a speaking head within several public relations and Hellenic-focused media outlets. Currently, Laura volunteers her time within several platforms and serves on the board of the CYPRUS-U.S. Chamber of Commerce, where she was the founding president of the Cypriot Young Professionals organization in 2013 (a role that combined her love of connecting business professionals together, developing impactful programs for members and creating mentorship and global networking opportunities).
I believe that a business with a great communications strategy can make a great impact in your life.
Take the first step: contact me, and together, we will help you get your message to the world.
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