PUBLIC relationS | MARKETING | partnerships | events

About LΩRA

With roots in vibrant Miami and NYC, as well as an influential footprint stretching to Cyprus and Greece, LΩRA PR is a powerhouse in the world of 360-degree public relations. Backed by two decades of passion and expertise, we masterfully craft unforgettable stories through cutting-edge PR, game-changing partnerships, dynamic social media strategies, digital innovation, high-impact events, and 

star-studded celebrity and influencer collaborations.


LΩRA’s expertise spans a diverse range of industries — from hospitality and food & spirits, to real estate, fashion, celebrities, technology and beyond, we believe every brand has its own rhythm, and we tailor our approach to amplify that unique beat.  With a focus on genuine relationships and strategic innovation, LΩRA transforms each project into a powerful platform to captivate, inspire, and elevate your presence in a crowded market.

PRINCIPAL & PHILOSOPHY - Laura Neroulias Bisiotis

Laura Neroulias Bisiotis is a dynamic, results-driven communications professional known for her strategic insight, creative vision, and collaborative leadership. With over two decades of experience, she has built a reputation for crafting impactful public relations, branding, and marketing strategies across a wide spectrum of industries—including hospitality, food & beverage, hotels & tourism, real estate & development, fashion, retail, design, law, technology, and non-profits.


From global corporations to boutique brands, Laura has advised and executed campaigns for a high-profile roster of clients such as The Ritz-Carlton Residences, Hilton, Marriott, The Kardashians, Paris Hilton, New Balance, 1 Hotels, NYFW, Forever 21, Vera Wang, Art Basel Miami, The Surf Lodge (Aspen), The Snow Lodge (Montauk), Miami Fashion Week, Kipling, Cynthia Rowley, BurgerFi, Brickell City Center, MILA Miami, Zuma Miami, Bal Harbour Shops, and Modern Luxury.


Laura is also deeply connected to the Greek and Cypriot markets, leading branding and communications efforts for Costa Navarino, Chip City Cookies, Stray Dog Wild Gin, Somedays Bakery, Marketing Greece, Chef Christos Bisiotis, Bellita Pasta, Terpsi Hospitality, Theos Estiatorio, Meraki Greek Bistro, Ornos Estiatorio, and the Cyprus Chamber of Commerce and Industry (CCCI, Nicosia), among others.


What sets Laura apart is her hands-on, personalized approach. Whether she’s launching restaurants or hotels, amplifying fashion and design brands, orchestrating large-scale events like Fashion Week, or building celebrity partnerships, she customizes every initiative to align precisely with her clients’ unique goals. Her "bread and butter" is understanding those goals and transforming individuals or companies into recognizable, authentic brands.


She is equally skilled in digital and social media strategy, budget negotiation, and marketing partnerships, always bringing innovation and flexibility to the table. Known as both a trusted advisor and true partner, Laura thrives on solving challenges and creating strategic, long-term relationships that foster measurable business growth.


Laura lives by the belief: “By connecting, we create a kinder world.” She values transparency, collaboration, adaptability, and clear communication—all of which have helped her build an impressive track record and lasting impact within the industries she serves.


Awards & Honors

  • MEDIA Award, Cyprus Diaspora Forum’s CYDIA Awards (2025)
  • Forty Under 40, Greek America Foundation (Class of 2024)
  • Next Gen Awards Honoree, The PR Net (2024)
  • Archangel Michael Honoree, Greek Orthodox Metropolis of Atlanta (2022)

Philanthropy & Volunteer Work

Over the years, Laura Neroulias Bisiotis has been deeply involved in philanthropic and community initiatives, particularly those supporting children, health, and Hellenic heritage. She has led successful fundraising efforts for Saint Basil Academy—a national not-for-profit philanthropic center for children and young adults in need, based in Garrison, NY—and for the Cyprus Children’s Fund, which supports refugees, enclaved children, and those facing economic or medical hardship. Additionally, she spearheaded the rebranding and marketing strategy for the Greek Children's Fund, a 501(c)(3) nonprofit that has provided financial assistance for the non-medical needs of children of Hellenic and Cypriot descent with cancer and life-threatening illnesses for over four decades.


Currently, Laura serves as the U.S. and Canada Country Manager for the Cyprus Diaspora Forum, a year-round global initiative aimed at connecting and uplifting Cypriot professionals, businesses, and leaders worldwide, while promoting cultural and economic engagement with Cyprus.


She has long been a dedicated volunteer and community builder. She serves on the Board of the Cyprus-U.S. Chamber of Commerce and was the Founding President of the Cypriot Young Professionals (CYP) in 2013—an initiative she launched to connect young professionals, create mentoring opportunities, and cultivate meaningful global networks.


Laura is also the Founder of Greeks in South Florida, a grassroots platform that promotes Hellenic culture and community engagement across Miami, Broward, and Palm Beach counties. In addition, she is an active member of Hellenic Professional Women and the Daughters of Penelope, further underscoring her commitment to empowering women and preserving Greek heritage.


A published writer and frequent speaker, Laura continues to contribute to Greek and Cypriot-focused media and organizations, with appearances and bylines in Neo Magazine, The National Herald, Cyprus Mail, the National Hellenic Student Association, and more.

Services

Pitching the Press

Pitching the Press

Pitching the Press

 Let me build out and execute a strong communications strategy that incorporates consistent messaging, well-targeted media, newsworthy pitches, feature story opportunities and goals specifically fit for you.

Who Has Influence?

Pitching the Press

Pitching the Press

 Connections are key. Whether you need influence from a celebrity, social media starlet or within the industry/investor world, I will create an influential strategy that will identify those who have the right pull and will meet your needs.  

Awards + Accolades

Pitching the Press

Awards + Accolades

There are tons of accolades out there. Which ones are applicable for you, or company? You will be up to date on award news, categories, submissions, deadlines, judges, galas, events and announcements.  

Partnerships

Pitching the Press

Awards + Accolades

The right partners can bring the right audiences to you. I'll present creative ideations that will open the door to new avenues, reinforce messaging, and/or strengthen your identity. From brainstorming & outreach to negotiations & execution. 

Social Media

Marketing Consultancy

Digital Management

 A 360-degree marketing plan should include a social media strategy that bridges your brand's digital gap to ensure everything is connected and cohesive. What channels work best for your business and goals? Instagram? LinkedIn? Let's discuss. 

Digital Management

Marketing Consultancy

Digital Management

How are your website analytics? Where do you get the most traffic from? Do you really need a blog? Should you consider having a podcast? Would an e-newsletter be beneficial? Let me help you identify your digital needs outside the social media world.  

Events & Activations

Marketing Consultancy

Marketing Consultancy

 I have conceptualized and executed charity fundraisers, massive events (NYFW, Art Basel), corporate gatherings (real estate launches, restaurant openings), and small scale, intimate conversations (press previews, desksides, invite only panel discussions), and more.  

Marketing Consultancy

Marketing Consultancy

Marketing Consultancy

 Consultancy allows flexibility in anything a client needs in terms of branding, strategy, auditing, and analytics. The end game is to prioritize and work with what my client's needs are. 

Contact

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